Gay City has an existing and extensive style-guide. All events and departments are color-coded with a specific geometric texture. The text hierarchy is clear, with headlines in strong, graphic Ostrich Sans Bold, sub-heads in Rokkitt bold, and body copy in thick, legible Oswald.
Gay City mails out flyers to potential event sponsors. In this instance, I was asked to provide a new layout for the sponsor flyer of The Gay City Oscar Party. I followed the style guide, created vector icons and color coding to distinguish the different levels of sponsorship, and added photos from the previous year’s event, as well as illustrations.
In my research for AIDS prevention campaigns, I found many aggressive and frankly terrifying images (beneath). I felt that Gay City should take the opposite approach, with a strong sense of humor (see right).
Here is the ad in situ: as a web giff, a poster, and newspaper ad.