Projector is a responsive website for movie lovers. It features in-depth reviews, insightful articles, trailers and interviews. It was built from scratch in WordPress. Visit the site at: www.johndustinpatterson.com/projector
Jeff is a college student, a single young man with disposible income. He and his friends love seeing and talking movies. Jeff would use Projector to keep up on the latest movie reviews, news, and rumors. Advertisers could target Jeff with great deals on the latest Blu Rays and books about movies.
I created a Pinterest mood board to visualize the tone and presentation of Projector. The Talks and Tusk set the template: large images, sophisticated font choices and a lot of white space. Rogerebert.com was the inspiration for content architecture: the way the reviews, archives and interviews were accessibly organized.
Projector was conceived to look sophisticated and modern, with open negative space, beautiful film stills, and bright pop colors. Thin lines separate the content.
This site map shows how the Projector website is organized and where interaction will lead a user. The frontpage teases the latest from news, reviews, and interviews. Community is highly encouraged in the comments sections, the forum, and thru social media links.
I started with a sketch of how the website should look: open white space and widescreen, vivid images. A simple Illustrator wireframe was my blueprint for content is placement and content pixel dimensions.
I find that I can visualize my website much better if I have a Photoshop mock-up of what the site should eventually look like. I built a PSD blueprint of Projector, completely with the correct margins and pixel dimensions.